Introduction to Typography Essay - 3978 Words

Introduction to Typography Typography is all around us and we use it everyday to aid us in communication. It is essential to know the basics about typography and the different types of typography before it is discussed in the terms of ‘typography in society’. The basics of typography are: the different type families, and some technical terms which are imperative when discussing the technical and symbolic aspects of typefaces and letter forms. Type Families Roman Roman is the standard style of typeface. It isn’t altered by width, weight, angle or any other defining characteristic. This particular type family is easy to read and is therefore often used as the body of a text, such as the text of a book. Italic Unlike roman type,†¦show more content†¦This provides great flexibility within the font family. Condensed Condensed type is the opposite of extended type. As this variation is narrower, it can fit into small spaces. Like the extended variation it allows more flexibility when working with a typeface and provides more style options without having to use a completely different font. Combined Styles Most type families don’t just provide single variations but will provide a combination of each. This allows the designer more flexibility and more options to work with. Some of the more common combined options are Bold Italic, Light Italic and Condensed Bold. By using combined options the designer can achieve a consistent design using a variety of styles. Terminology Typeface A typeface refers to a ground of characters that share a common design, element or style. For example, Helvetica and Times New Roman are typefaces. Font A font refers to how typefaces are displayed or presented by their user. Serif Serif fonts are recognised by the small tails that are featured on the ends of the strokes of a character. Serif fonts are often used for large blocks of writing as these small lines make the typeface easier to read by guiding the eye from character to character, and therefore letter to letter. A common sans serif font that is used by people throughout the world is Times New Roman. Sans Serif Sans Serif fonts are the opposite of a serif font. The small lines that are at the end of characters areShow MoreRelatedHistorical Typefaces And Stanley Morison967 Words   |  4 Pages 110) Typography is an art form all on its own, and while all artwork may not contain typography, all of typography is art. The Necessity in Graphic Design When looking at all typography as art, one is often surprised by the extent that includes. Whether original work is possible is often questioned once the realization of design history is considered. But knowing the roots of design is necessary to avoid reinvention, no less inadvertent plagiarism. (Golec, 2015, p. 91) The introduction of modernRead MorePortfolios Essay934 Words   |  4 PagesElectronic Portfolio’s Introduction Portfolios are regular in visual expressions, is the grandstand of your work, your abilities and your potential for your future businesses. The additional time and exertion you commit for a usable and decent looking plan, the higher are your odds for showing signs of improvement account adjust toward to finish of the month in a high note. Research the issue of web page design and website portfolios. Electronic Portfolios are an innovative method for arrangingRead MoreEvaluating The Historia Website : Http1406 Words   |  6 PagesIntroduction This report is created to evaluate the Historia website: http://www.women-scientists-in-history.com/historia.html. The page that will be mostly reference is the about page of this website. The design of the website, which includes typography is the major issue of the website, I could see from the start. This report will be centered around design and typography aspect. I evaluated the site in two ways, one was just by looking at the site and the other was by looking at the html codesRead More david carson Essay831 Words   |  4 Pagesdesign, particularly toward typography challenged the fundamental aspects of all design and graphic communication. SURFER SHEET Carson’s work was often arresting and powerfully communicative. From 1991 to 1992 he worked on Surfer magazine. The straightforward styling of the covers was a strong contrast to the later quot;Howquot; magazine covers. Here you could associate with Carson as his unique use of typography filled each cover to give an interesting introduction to the contents. After thisRead MorePostmodern Graphic Designer: Paula Scher1528 Words   |  7 Pagescharacteristics, but demonstrate a cultural diversity that is specifically postmodern. Paula Schers design for the Public Theatres Bring In Da Noise, Bring In Da Funk poster was highly eclectic, incorporating elements of period-orientated typography and historical designs to make visual analogies which would appeal to contemporary audiences. In recreating a new image for the Public Theatre, Schers design for the poster sought to digress from the traditionally over-used visual imagery consistentRead MoreDesigning An Effective Advertisement1775 Words   |  8 PagesIntroduction What does it take to make an effective advertisement that will successfully communicate an important message? What does it take to capture the eye of the intended audience? It could be dependent on the color selections or maybe even a certain graphic or image. Although those are all vital elements to take into consideration during the design process, the most important element in creating an effective advertisement is typography. Typography by definition is the arrangement and manipulationRead MoreEe Cummings Poetry778 Words   |  4 Pagesparts of words, or punctuation symbols scattered across the page, often making little sense until read aloudÂâ€"at which point the meaning and emotion become clear. Cummings, who was also a painter, understood the importance of presentation, and used typography to paint a picture with some of his poems.[5] The seeds of Cummings unconventional style appears well established, even in his earliest work. At age six Cummings wrote to his father: FATHER DEAR. BE, YOUR FATHER-GOOD AND GOOD, HE IS GOODRead MoreOverview of a Career in Graphic Design Essay example877 Words   |  4 Pagesstudy the concepts of line, form and space in two and three dimensions, using a variety of media. Design, involves the basics of graphic design,Typography, an introduction to the various typefaces in use in commercial printing and exploring various ways they can be combined and employed for effective communication, and Computer Graphics, an introduction to the use of computers in graphic design. These courses are usually followed by advanced courses in the same areas. Other courses you may be requiredRead MoreThe Psychology Of Art Dating1406 Words   |  6 Pages Introduction Recent studies on psychology have allowed us to understand how individuals perceive and experience art. Although the psychology of art dating back before the 1600’s has been studied to an extent, psychologist have yet to truly understand contemporary art. The intentions of this research paper is to shed light on just some of the methodologies and connections contemporary artists may use in their work, and importantly, just how viewers interpret these details on a neurological and psychologicalRead MoreThe Father Of Grudge And The Most Amazing And Unique Graphics Designer Essay1928 Words   |  8 PagesINTRODUCTION I am going to talked about the Father of grudge and the most amazing and unique graphics designer, David Carson is a name who is connected with postmodern design. He born in Texas, USA in 1955 (Meggs, 1998: p.463b). In his childhood his design influences have come while travelling around America, Puerto Rico and West Indies(Blackwell, 1995: p. 18). He attend two we eks design course in switzerland and that was his first significant exposure to graphics designing education. The course